Harley Davidson – Daytona Bike Week & Sturgis Bike Week
Year after year Harley Davidson Motor Company events are a sell-out success story. They exhibit at all of the high-profile biker events throughout the US. We are proud to have been part of the story at Daytona Bike Week, Florida, 2017 & Sturgis Bike Week, South Dakota, 2017.
Harley Davidson Motor Company has a devoted fan base. Those motorcycle lovers are always on the lookout for fun ways to be part of the brand, a chance to share their interest and to party with fellow enthusiasts. Harley Davidson Motor Company as a brand never fails them in that regard. They have exciting celebrations around the year across the country.
Daytona Bike Week, Florida
Every March 500,000 people descend on Daytona beach to experience the thrill of motorbikes and parties all day! This is a bike event that puts your right at the heart of the biking community. A go-to event for riders and motorcycle fans.
Sturgis Motorcycle Rally, South Dakota
This is one of the most famous biking events in the world, not just because of the sheer number of motorcycle fans and riders (Did we say 650,000?), but because hands down this event hosts one of the most enjoyable parties for bikers! It has a fabulous concert line-up along with a mix of engaging activities.
At these events, it’s not uncommon to see the die-hard Harley-Davidson enthusiasts wearing Harley Davidson Motor Company apparel head to toe and have Harley Davidson logos tattooed on them permanently. Oh, they love the brand so much! For those seeking to be part of the phenomenon but not yet ready to take the big step, Reign-Ink offered something just as effective and a little less permanent, - custom Harley Davidson temporary airbrush tattoo’s, both during Daytona Bike Week 2017 and Sturgis Bike Rally 2017. Reign Ink, was given 22 of Harley-Davidson’s well-known logos to transform into temporary airbrush tattoos.
We created a WoW experience for the biking enthusiasts using experiential marketing. We activated in the Harley-Davidson Motor Company footprint alongside the Demo rides and other interactive areas for the fans. We personalized the tattoos in small but significant ways to give a unique twist that delighted each of the fans. Anything a brand can do to include someone’s name or personal preferences into their experience goes a long way in making them feel like a special guest. And, make them feel special, we did! The lines at our pop-up tattoo parlor were never-ending (which we love!) and the Harley fans were thrilled with their new realistic temporary airbrush tattoos and they kept coming back for more.
This was a great success story for Harley-Davidson Motor Company as the temporary tattoo bearing Harley-Davidson lovers became a cost-effective and successful way to tap into the vast fan base, even after the event. Sprinkled throughout the crowd, they gave the event a feeling of sophistication and exclusivity.
Would you like to do something like this for your brand? Get in touch with us to know how we can help you with your brand marketing via email - firstname.lastname@example.org or via phone - 702-339-3981.